Cedar Rapids Waterloo Iowa City & Dubuque, IA, November 7, 2026 — RAGBRAI LIV has revealed the official logo for its 2027 cycling event. The design introduces a theme centered around the “Spirit of ’73,” aiming to connect with the origins and ethos of the long-standing bicycle ride.

The newly unveiled logo incorporates elements intended to symbolize peace and adventure. This thematic choice reflects an effort to honor the individuals who founded the event and the participants who have contributed to its legacy over the years. Specific details regarding the visual representations of peace and adventure within the logo’s design were not provided in the announcement.

The “Spirit of ’73” theme is designed to evoke a sense of nostalgia and appreciation for the event’s history. While the summary highlights the significance of 1973, further details about why this specific year is being emphasized or what key events transpired then were not made available. The tribute aspect of the logo aims to acknowledge both the organizers and the community of riders who have shaped RAGBRAI.

RAGBRAI, an acronym for the Register’s Annual Great Bicycle Ride Across Iowa, is known as the longest, oldest, and largest bicycle tour in the world. The event typically attracts thousands of riders from across the country and beyond, traversing different routes through Iowa each year. The unveiling of the logo marks an early step in the preparations for the 2027 edition of the ride.

Further information regarding the 2027 RAGBRAI route, dates, and specific activities associated with the “Spirit of ’73” theme is expected to be released by RAGBRAI LIV at a later time. The contractor responsible for the logo design was not identified in the announcement.


Story summarized from the original created by KCRG Staff on www.kcrg.com, see more information here.

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